Copper Council
Copper Council was founded by three friends who grew up in Coniston, UK. The three shared a passion for gin and set out to distill small batches in their hometown.
The three would take a vote on what ingredients and quantities to use, and through this voting they would call themselves the council. Combined with the copper still they used to distill their spirit, the brand Copper Council was formed.
The idea
The thought process behind the Copper Council logo started by selecting elements of the brands story. Three vital pieces of information were "three friends", they called themselves the "council" and that a "copper still" was used to distill their spirit. Brainstorming ideas around the word council led to ideas such as formal attire, integrity and unity.
I used the general outline of a copper still and shaped it to look humanoid. To fit with the formal attire I adorned the shape with the negative of a tie. To fit in with the three friends and unity, I created extra copies of the shape and linked them together with the shape of the condenser coils used in the distillation process.
The final logo mark looks like a group of people while also having enough detail to be viewed as copper stills.
The colour palette
The colour palette for Copper Council was inspired by the oxidisation process of copper metal. The main primary colour is a rich green hue which I named oxide. You see this colour across many important buildings such as council buildings that commonly used copper metal in their roofs.
The other colours are three varying shades of copper where the orange hue provides a contrast to the primary oxide. To complement these, warm white which has warmth from the copper and oxide black which has blue/green tones from the primary colour.
